When you have the perfect storm of two 20th-century titans of industry coming together to work on a project, perhaps the least expected final result would be a Pinocchio-themed charm bracelet.
Yet in the 1930s and ’40s, when Cartier and Disney joined forces to make souvenir jewelry for some of Walt Disney Productions’ most beloved films, charm bracelets and other golden curios were exactly what they produced and marketed to Americans ravenous for the new and exciting medium of animation.
In the late 1930s, the simple 14K gold and enamel charm bracelets retailed for $100—but at Christie’s New York this April a rare Snow White and the Seven Dwarfs Cartier charm bracelet sold for $118,750 soaring over its estimate of $15,000-$20,000. Fans of Disney film memorabilia were excited for such a scarce souvenir to turn up at auction, and jewelry collectors were tantalized by a pristinely kept Cartier jewel created in the golden age of film. Naturally, it was a highly sought-after jewel on offer.