Politics

Winning in 2020 means investing in voter turnout now

The presidency: All together, our target states represent 177 electoral votes. And they also include the two states that split their electoral votes — Maine and Nebraska — because every last one counts.

  • Top presidential battlegrounds: Florida, Wisconsin, Pennsylvania

The Senate: We’ll be on the ground in 14 U.S. Senate elections in 13 states, taking on Mitch McConnell, Thom Tillis, Joni Ernst, Susan Collins, and others. Control of the Senate is truly a toss-up at this point and getting out every last vote will make the difference.

  • Senate toss-ups: Arizona, Colorado, Maine, North Carolina

We’ll also be boosting turnout in battleground House districts to defend vulnerable freshmen Democrats. And in some places — like Wisconsin and Michigan — our boost to turnout will also lift downballot Democrats and help take back state legislatures. (That’s even more critical than usual, with redistricting on the way in 2021.)

Voters with their CTV (commitment to vote) cards

Our strategy is based on expanding the electorate and Democratic base. Every new voter we reach means success not just in this election, but in 2022 and beyond.

Campaigns throw millions of dollars into TV ads. But those ads often don’t reach the voters they’re targeting — or alienate folks who are sick of politics as usual.

But having a real person knock on your front door? That’s a call to action. And it works!

That’s because we’re not working in persuasion: convincing someone who to vote for. We do turnout: simply convincing someone to vote, period. It takes showing up, doing the work — and identifying the right voters.

We use sophisticated data that weighs things like vote history and demographics to find neighborhoods with big concentrations of infrequent Democratic voters — people who would vote Democratic if they turn out.

It’s well-known that going door-to-door works. But our program is bigger, more effective, and starts earlier.

Progressive Turnout Project is hiring and training staff now so we can lay the groundwork for success in the general election. Our field program is built as a “deep canvass” with multiple in-depth conversations with voters. We engage with voters early, get them to commit to vote, help them make a plan to get to the polls, and follow up until they cast a ballot.


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