Lora DiCarlo won the 2019 Consumer Electronics Show (CES) Robotics Innovation Award for Osé, the company’s premiere product—“a robotic massager for hands-free blended orgasms.” A few months later, CES parent company Consumer Technology Association took the award back, calling it a mistake due to the nature of the product.
“There’s a lot more to that story than, ‘They took an award away and gave it back.’ When they took it away and called it obscene, that was too much. It was shocking. This is sexual health and wellness,” says DiCarlo, CEO and founder of the company. “When we challenged them, we pointed out their gender bias. They had male sexuality representation on the floor.”
Just a few years prior, a Mashable reporter chronicled his VR porn experience at CES. Thousands of attendees reportedly flocked to a well-known adult entertainment company’s booth to test-drive the new tech, and as a bonus participate in an intimate VR experience featuring explicit POV-style sex scenes, all filmed from a heterosexual male perspective. VR porn continued to be made available during the CES conventions that followed in 2018 and 2019, when DiCarlo’s award for her patent-pending microrobotic women’s device was rescinded. In a letter cited by TechCrunch from CTA to DiCarlo, entries judged “in their sole discretion to be immoral, obscene, indecent, profane or not in keeping with the CTA’s image will be disqualified.”